We utilised “authentic New York” as a strategic filter across all media. Everything revolved around this essence of true “New York-ness” In the upscale bar scene, branded coasters prompted people to “Try an International Beer.” Branded pizza boxes claimed, “You’ve Tried the Rest, Now Try the Best.” Chinese food containers reminded, “We Deliver Too.” Indian restaurants kept posters for the Delhi route and we integrated branded coffee cups throughout the city’s ubiquitous sidewalk vendors.

Continental’s revenue climbed to number one in the sector and is rated the most-memorable, well-liked airline in New York. OOH formats had approximately 70% stronger ad recall including business travellers of which 65% indicated the campaign increased their intent to purchase tickets.