Cannes Lions
CRAMER-KRASSELT, Chicago / AIRTRAN AIRWAYS / 2008
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With the high cost of air travel, more and more business travellers are finding ways to cut back expenses. Naturally, one of those cutbacks is in the number of business trips taken. AirTran Airways positions itself as your business partner so you don't have to miss important business meetings. The spot "Puppet" humorously highlights the pitfalls of business cutbacks and the havoc they can create and convincingly persuades viewers that they can "Go" with AirTran Airways. There's nothing stopping you.
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