Cannes Lions

AIRLINE

DINAMO LINK, Lysaker / BRAATHENS AIRLINE / 2004

Awards:

2 Shortlisted Cannes Lions
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Overview

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Credits

OVERVIEW

Description

Braathens is a major Norwegian Airline covering destinations in Norway and South Europe. Everyone in Norway knows Braathens, but not everyone knows which destinations they fly to. Our main target was to showcase the destinations and the low fares Braathens offers. We solved this by using live web cams in the online ads, so that the ad changed from minute to minute during the day, selling the destination as it looks like right now. This ad, 'Barcelona Live', is one out of many in a campaign showcasing 13 different destinations with live webcams. The ad was originally made in Flash, based on dynamic feed. Here you will see screen dumps of the ad as it looked like during the campaign.

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