We parked an original Indian Ambassador Taxi in the parking garage of the Frankfurt Lufthansa Terminal, decorated it carefully with Indian items, splashed some litres of patchouli perfume on the seats and turned the radio on maximum volume. For three months, day and night, endless noisy Indian love songs from inside the taxi will sound through the concrete desert of the Lufthansa parking garage in Frankfurt.A poster on the taxi door says:"India is coming. Get used to it.

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Up to 6000 travellers pass by the spot every day.The promotion started in March 2008 and is still going on.The promotion has received press coverage and we realize increased clicks on emirates.com and calls for information.