Cannes Lions
Y&R PARIS, Paris / COLGATE-PALMOLIVE / 2012
Overview
Entries
Credits
Description
- The launch of the new Ajax Glass window cleaner- A breakthrough product in streak free performance- A highly competitive category with broad brand franchises
Execution
We created a stunt with a mime cleaning invisible windows in high traffic areas of Paris, near shops, to generate buzz and attract interest.
Outcome
- Sales results not available yet as product is launching May 2012 - This pre-launch activity in public areas generated buzz and engagement ahead of full media support
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