AKIBA STEALTH used the iBeacon technology in a revolutionary way to recreate the experience that was only for video games. This expanded the way to experience a product that was limited to virtual experiences.

Video game fans are constantly seeking for new stimulation.

However, they're eyes are only directed toward the world within the game.

The stage was set in the Akihabara area, Tokyo, where many gamers exist.

By connecting the virtual and real world, we created a "Real-life Assassin's Creed Experience."

Although normally used in an O2O setting, we applied the iBeacon technology as a device to recreate the excitement in the video game to real-life, for the first time in the world.

We recreated vide game's world in the city of Tokyo and suggested a new type of entertainment and excitement to society. In addition, the "Real-Life Assassin's Creed" became news in numerous media around the world.

AKIBA STEALTH is the world’s first real-life action game that incorporates iBeacon technology.

iBeacon was usually used to give out coupons and shopping information in an O2O setting, but for the first time in the world, we programmed it to recreate the excitement from the game and turned the city of Akihabara into a game field.

With the smartphone app linked to iBeacon, users can enjoy the world of the game in real-life, evading disguised enemies and searching for the treasure.

iBeacon measures the proximity more accurately than a GPS.

In addition, as part of the integrated campaign, a short film based on the event in Akihabara was released.

The solution connected the game’s virtual world and the reality in Tokyo.

Making the gamer’s favorite city the stage of the event created publicity and successfully increased the number of Assassin’s Creed Unity fans.

- Increased Rate of Purchase Per Console (Compared to previous game): 1540%

- Media Exposure: covered by 144 news sources (such as, Shots, kotaku, Tokyo Otaku Mode, and other major overseas media.)

- Earned Exposure: 1,000,000USD