IconMedialab has projected and developed http:\\play.akuel.it, the website dedicated to the Miss for Play competition, with which users can follow the Akuel Play Tour nights on-line. By going through the on-line games and thus demonstrating to know the world of Giada, the virtual girl of Play, users will have the possibility to become part of the jury of experts that, in the final selection, will select Miss Play. On the website there are three types of games though up by IconMediaLab. To play, it is necessary to be registered. After registering, users can play with: -Lets Play, three funny pastimes - Banzai, Quiz e Poker, the same game on the CD-Card that is handed over during the disco evening; Competition, three questions regarding the Akuel Play Tour 2003 events. The answers are set as multiple choice; with scored points, its possible to win a holiday to be a judge at the final session to elect Miss for Play; Scratch and win, the game linked with the alphanumeric code on the CD-Card: with scored points, its possible to win a place as a judge and a weekly prize extraction.