We invited famous artists, bloggers and DJ’s and asked them to create their own Mood Lists. Thanks to their publicity, and the opportunity the user had to spread their own Mood Lists on Facebook, we got a result saying that Xide Mood had helped 250 000 (a quarter of their whole target group) into the right party mood.The campaign also made an impact on the turnover. During the campaign Xide’s long-standing decline in sales turned into growth.