Cannes Lions
BOB HELSINKI, Helsinki / FEDERATION OF THE BREWING AND SOFT DRINKS INDUSTRY / 2008
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In the film, two apparently world-famous female celebrities are coming to the opening night of a V.I.P club. The air is thick with expectation and erotic charge. Know a single young girl who wouldn’t kill to change places with them?As the celebs step out of their Bentley onto the red carpet the things turn ugly. Confused fans and preying paparazzi witness the abasement of the wasted starlet. Seeing your idol in a pathetic condition forces the viewer to ask her/himself: what will others think when they see me in a similar condition?Like in all material, instead of an explicit statement being made, a question is posed to the viewer: "Cool or Jerk?".
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