In order to promote thesite 'Alkoholprofilen' banners with a high level of interactivity (including games and quizzes) were created in order to reach the goal of 200,000 visitors to the site before the end of 2005. That goal was reached within a month. The banners were intended to promote fact-based information about alcohol while presenting this in a thought-provoking, entertaining, non-moralising yet serious way in order to attract the intended target audience.