Brief: to give the consumer information about the influence of alcohol. Target: to make the consumer understand how alcohol affects their behaviour in a relevant and illustrative way. The consumer can test this through an interactive 'key-to-lock test'.To build a site where education and entertainment are combined. Results: hundreds of thousands of visitors every day; the 'lock' became a subject of a spam message; Google found over 41 pages of links to the pages. Target audience: everyone who is old enough to buy alcohol in Finland (over 18 years old).