Cannes Lions
AGÊNCIA3, Rio De Janeiro / CACHACA MAGNIFICA / 2010
Overview
Entries
Credits
Execution
Agência3 create sticks with the sentence: IF YOU DRINK, DO NOT DRIVE! White Rum (Cachaça), Magnífica!
Outcome
We would like to inform that most of the people who saw the sticks pasted in their vehicles, were surprised and reacted in a friendly manner to this advertising action. We were informed that several people deliver their vehicles keys to a friend which have not consumed alcohol, in order to enable them to drive their vehicles and some others went home by cab. Most important of all, all of them were able to think about the irresponsible attitude that they would be doing by driving drunk and were able to think about that in safe way on their way to home (not driving).
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