Cannes Lions
HAKUHODO, Tokyo / COORS BREWING COMPANY / 2011
Overview
Entries
Credits
Execution
Market nationwide special bottles fitted with plastic lips molded from real-life female celebrities to allow Zima drinkers to “kiss” those celebrities while drinking the product, thereby generating huge buzz among young people and the media and, in turn, creating a surge in product sales.
Outcome
No.1 Topic on Twitter.
120 million yen in TV exposure.
Expansion of store display space.
Sale increase of 250%.
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12 items