A free bottle of GUINNESS of course. Except here, the bottle of GUINNESS has been nicked by the thirsty delivery boy! Disappointment turns into cheers when the recipient discovers that GUINNESS has anticipated this to happen and enclosed a redemption voucher for a free six pack.

And what a hit this birthday pack was! As a result, the response rate was positively overwhelming with more than 90% redemption. Based on their feedback, GUINNESS drinkers are now eagerly looking forward to more creative communications from GUINNESS.