Drinking in public is legal in Germany – and not very uncommon. It’s a known picture for every German to see alcoholics sitting on public benches drinking one bottle of beer after the other.

We attached beer openers to public benches that were actually not useful at all for opening bottles to prevent these heavy drinkers from drinking. The URL of the Alcoholics Anonymous, Germany is engraved on the "No-Beer-Opener".

The benches where heavy drinking in public takes place are well known in every German city. Thus we were able to talk almost exclusively to our target group. With less than 2 Euro per promotional item we can change the life of a person – maybe even save his life.