AldoFeat.Me is a digital project that playfully hacks the Internet to show the whole world singing ALDO's latest single.

By using face recognition technology we made it possible to place a virtual singing mouth over everyone's photo on Internet. So: if you search for Albert Einstein, you'll see him singing the song. If you search for Queen Elizabeth, you'll see her singing the song. If you search for porn, well, you'll probably see some porn stars singing the song (just don't do it in front of the kids).

The experience could be enjoyed in three different ways: by accessing AldoFeat.Me website; by installing a browser extension; or just by watching the song's official music video.

A really simple short-term timeline for a really simple and short-term project:

1. Soft-launch of the website (only with influencers people from music industry)

2. Launch of the browser extension on Chrome Web Store

3. Launch of the music video on Vevo's Youtube Channel

4. Launch of the music vide on MTV

5. Facebook activation

6. Crescent PR effort and influencers activation to spread the project

It's not possible to talk about results so soon. The project was launched on April 25th – which means a few days before this form was uploaded. What we can say now is that, by considering the PR strategy we planned, we expect to reach project's full impact by the end of May / beginning of June.