Cannes Lions
DENTSU INC., Tokyo / SUNLEAF / 2015
Overview
Entries
Credits
Description
There is a number of wearable devices for self health care, lately.
But charging, syncing, and wearing like a brace, is just bothersome.
We created a underpants which tells us about our weight gain with changing its color, just by wearing it.
It changes when the waist size exceeds 85cm, which is the criteria for obesity.
We made the people free from bothersome wearable devices.
Execution
ALERT PANTS tells us about our weight gain by changing its color.
It changes when the waist size exceeds 85cm, which is the criteria for obesity.
We developed color transformation function of the fabric and obtained international patent.
Over 50,000 people visited the exhibition in 5 days. Items in stock sold out in a day.
The pants were sent to the doctors and it was recommended at medical conferences.
Outcome
Over 50,000 people visited the exhibition in 5 days. Items in stock sold out in a day. The pants were sent to the doctors and it was recommended at medical conferences. After the launch of ALERT PANTS, inquiries with requests for new product development have increased. They expanded their business to a new market. We brought an innovation to the wearable devices. An underpants, Just wear it. And, we made the people free from bothersome wearable devices.
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