Sega commissioned us to create an all singing, all dancing full cgi online video for their latest game Aliens: Colonial Marines, with the objective of creating awareness and hits.

Working alongside Axis animation studios we created set of 2 trailers along with a bunch of TV commercials over the period of a year. Within it's first week the announcement trailer received well over 1 million online hits with the full campaign reaching over 2 million hits.

ACM hit the top spot in the games chart in it's debut week with industry bible MCV calling its success 'a victory of marketing'