Cannes Lions

ALKA-SELTZER

PROXIMITY BBDO CANADA, Toronto / BAYER / 2008

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The Alka-Seltzer brand was viewed by younger consumers as old and dated. A facelift was required. The first step was a new brand advertising campaign featuring "Speedy Alka-Seltzer," a legendary advertising icon with a fresh, sassy attitude. Considering that the younger target audience was on the internet more than any other media channel, we created a fast and engaging online game called, "Where's Speedy?"

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