Increase sales and attract new target groups for the Evoia AA alkaline batteries from Panasonic by designing a new packaging.

Evoia AA alkaline batteries’ from Panasonic hold the Guinness Record as the longest lasting alkaline batteries of the world. In fact, they last twice as long as comparable products. The new packaging shows this in a simple way: Designed for eight batteries, the packaging carries only four.

The eye-catching packaging inspired retailers so much, that many of them presented it at premium instore-placements. Another reason why our promotion packaging drew much more attention than the generic packaging of the competitors. During the promotional period from January 1st to February 13th 2011 over 50,000 units were sold – a more than 25% increase on the projected sales of 40,000 units.