Cannes Lions
ADK, Tokyo / HITACHI / 2003
Overview
Entries
Credits
Execution
The media team made special arrangements to realize for the first time in Japan, a campaign where DVDs were attached to posters at subway stations, and the commuters were able to take away the DVDs to play them at home. The DVDs contained short films, and because of their popularity, needed to be replaced every morning. In total, 50,000 DVDs were distributed via the posters.
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