Cannes Lions
CARMICHAEL LYNCH, Minneapolis / JACK LINK'S / 2014
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The snack isle is overrun with dried meats and proteins. But only Jack Link's Beef Jerky “feeds your wild side” enough to make putting lipstick on a sleeping Sasquatch seem like a great idea. In this spot, we witness three coworkers on a lunch break who just happen to be eating the right beef jerky at the very wrong-est of times. The moral of the story, when enjoying Jack Link’s Beef Jerky, it's generally best to let sleeping Sasquatches lie.
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