All the calls-to-action on every media (film, posters, greeting cards, display) redirect users to a dedicated web platform, both immersive and participative. Developed in Web GL (3D), the website allows you to browse through thousands of constellations made of wishes, so is part of a worldwide positive flow.

A digital media plan was set up to boost virality and traffic to the platform. A short film, banners and social media were pushed in media from December to January on YouTube, Facebook and Twitter.

250 000 wishes sent over digital (still in progress) and 6 500 constellations of wished created on alliwishyou.com (still in progress).

3 awards for the website : CSS Design Awards, CSS Winners and the FWA shortlist.

402 000 views of the Film on YouTube (still in progress) + 65 000 views on the brand platform.

21 100 posters printed for the domestic markets (France, Italy, Belgium, Luxembourg, Netherlands)

88 versions of cards and ad posters performed for 34 countries.

25 subsidiaries of the group involved in the campaign (never seen before).