Cannes Lions
LES EVADES, Montreal / NOLITOURS / 2008
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A good-looking young man – maybe a little full of himself – is sauntering around a Nolitours “tout-inclus” (“all-inclusive resort”), drink in hand. The super “inclus” (meaning “included”) appears, pointing at his cocktail, the palm trees, etc. He checks out all the girls, then sees an empty chaise longue between two more girls on the beach and heads toward it. But the sand is hot. With each step he takes, another “inclus” super points to his feet.A Nolitours all-inclusive getaway is about the total experience – including quirky, unexpected moments that make a vacation truly memorable.
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