Within weeks of launch, Wellington stadium sold completely, including extra seats added to meet demand. It was New Zealand’s biggest ever football crowd- 35,146 fans.

It attracted massive unpaid PR, soon becoming New Zealand’s biggest sports story. The slogan became the war cry for the army of new fans.We reached our non-football audience and provided the support the All Whites needed to win.

All those who appeared in One Shot For Glory were then able to tag themselves in a virtual stadium on Facebook, creating a group of 14,800 members who will be marketed to for the upcoming 2010 Football World Cup.