In 2017, the UK spent over £10 billion on takeaway food. This figure is expected to rise to over £11 billion by the year 2021.And no wonder, with takeaway companies increasingly targeting local residents with promotional door drops, offers and menus. It’s an industry that promotes convenience and indulgence, which often leads to food waste. We wanted to make people think twice before picking up the phone to make their next order. So we designed a door drop with the same look and feel, with a promotional offer to entice them. On opening the menu, we asked them to spare a thought for those less fortunate than themselves and, in turn, text a donation to help feed families in Syria.

A spoof takeaway menu with an enticing offer on the front to grab people’s attention.

On opening the menu, we reveal our true message and call to action, encouraging people to donate money and help feed starving families in Syria. We posted the menus to 500 homes on 16th April 2018.

We are awaiting results as the mailer has only recently been circulated.