We developed the creative idea based on two principles

1. Follow the money; drive change by making use of something people do very day.

2. What gets measured gets managed; give people a chance to see the impact of their consumption.

So we developed the Baltic Sea Project Card with the Aland Index. It measures the CO2 impact

of every credit card transaction. It also presents a digital report with the monthly bill in Euro as well as C02 and suggests local, global or lifestyle actions to compensate for your foot print. The idea makes complex data simple, and technology work seamless, turning your tool for consumption into a purposeful instrument for nature; relevant every purchase. By working in partnership with MasterCard, WWF, KPMG and Thomson Reuters and with carbon pricing by the World Bank we made sure it could scale to be used in any part of the world.

We implemented according to plan using power of partners with the fact that we also offered if to all competitors for free as a catalyst. Clients are provided with impact reports with the digital credit card bill. We also developed the bio-sourced Baltic Sea Credit Card to connect all clients of the bank to the idea. The credit card has a cause driven design replacing all other cards in the bank and MasterCard approved the first ever cause driven front, all other signage sent back.

Timeline: June 2016-June 2017, implementation in own client base. June 2017–December 2018, campaigning and assisting implementation by other banks.

Placement: In direct digital & print, SoMe, PR and Live events.

Scale: Finland and Sweden for the clients. Touring 16 countries for clients of other banks.

Distribution: Sending cards to the clients and performing live events/presentations for other banks to engage in the Aland Index.

Ålandsbanken targets SDG 8, 12 and 13, Aland Index adds 6 and 17. The initiative has with funding and understanding contributed to advancing the SDG:s mentioned, within staff, clients and market.

Objectives:

1. Influence clients. RESULT: All 90 000 clients see their carbon footprint and can compensate in partnership with WWF. Brand awareness: +348%. BalticSeaSavingsAccount: +34%. Donations generated targeting SDG:s 6, 8, 12 and 13: +630 000 €.

2. Engage in partnerships and enter new “rooms”. RESULT: Invited as actionable example to United Nations NYC, UNFCCC Bonn and numerous events around the world. (see samples on case board). It’s a case study and endorsed by President of Finland, Swedish Minister Consumers and Swedish Minister Environment.

3. Invite and enable other banks to engage their clients. RESULT: Last year we enabled our 90 000 clients to calculate and offset footprint. This year 16.200.000 clients of banks in 12 countries can too.