Cannes Lions
OPTIMEDIA AUSTRALIA, Sydney / NESTLE / 2006
Overview
Entries
Credits
Execution
The message driven activity actually became the media as dedicated segments were built into the main body of the Australian Idol program, reaching viewers when they are fully engaged.
Outcome
- This activity returned 52 minutes of dedicated prime time Idol programming. - Allen’s Natural’s brand impressions equalled return on investment greater than 900%- Achieved trial objective with 20,000 samples distributed- Allen’s scored the highest unprompted sponsor awareness with 22%
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