The brief was to create a film that launches the new Leica M-Monochrom, the world's first B&W only digital camera. The aim was to remind people that some of the greatest photographers in history have used a Leica and present M-Monochrom as the reincarnation of those classic cameras from the past. This film tells the story of life, death and reincarnation of an old Leica III and her owner, a war photographer. The story is told by the camera's point of view.

The more realistic the better. And that was the purpose of the sound design atmosphere.