For 70 years, Sydney Dogs & Cats Home has been giving lost, abandoned and mistreated animals a second chance at life. The shelter's no-kill policy means they don’t put a time limit on finding strays a new home. But the shelter itself was being evicted to make way for an apartment black, so time was about to run out. In fact when they contacted us they had been told they could be evicted at any time with only four weeks’ notice. We needed to help an organisation which had rehomed over 200,000 dogs and cats find a new home themselves. They had raised donations to build a facility, but needed the land the government had been promising them for years. To do this, we needed to generate public support and put it on the local government's agenda fast.

With time running out for the home, we needed to act fast. We took over the Sydney CBD with an activation to highlight the shelter's plight to the city population who perhaps without realising it, depend on them to take care of the animals they love. We placed dogs in makeshift cardboard boxes throughout Sydney CBD with signs saying #AlmostHomeless to create mass awareness about the shelter's plight and a call-to-action to sign a petition to motivate the government to give the shelter a new home. The idea was simple and easy to execute, which was crucial given the urgency. In fact we turned it around in a matter of days, including creating video content and images from the stunt to encourage people to share and sign the online petition. However the idea gave it impact and scale far broader than a simple petition would have achieved.