Cannes Lions
ALPINE RESORT
SPILLMANN/FELSER/LEO BURNETT, Zurich / ALPENARENA / 2005
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Overview
Entries
Credits
OVERVIEW
Description
In autumn, two cars covered with (artificial) snow drove around the streets of several cities in Switzerland to announce the early opening of the winter season.
Outcome
The snow-covered cars in autumn made news all over Switzerland. Media coverage was received all over Switzerland.
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