Alto Palermo Shopping Center renders homage to the mothers on their day, highlighting an insight that they all have been trough and that allowed them to develop skills that they alone are capable of.

It is very common in Argentina to see working men in building sites flirting with women that pass by their working place, using pick-up lines to flatter them.

Based on this habit, we created a fake building site inside the Shopping Center with actors/ models that played the site’s men at work and flattered every woman that went by during the day.

Is there a woman that does not like being told she is the most beautiful of all? Hundreds of women were flattered by our men, which generated a very positive reaction. Many of them even stopped for a picture with the workers, some sent flattering comments in return and they even received some presents.