Cannes Lions

ALTONIDS GUM

LEO BURNETT, Chicago / ALTOIDS / 2005

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

A young, skateboard-toting slacker kid sits idly near a sidewalk. We hear the footsteps of a jogger approaching. The boy spits his Altoids gum onto the sidewalk. The jogger runs past, steps on the Curiously Strong Gum, and loses his fancy running shoe.

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