Cannes Lions
SAATCHI & SAATCHI FRANCE, Paris / FRANCE ALZHEIMER ASSOCIATION / 2009
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In the dark of night, an old woman roves the street alone, with only one shoe on. In his kitchen, an old man eats pet food as his dog barks at him. We cut to a close up of an old woman humming a tune, her face bleeding. She is sitting at the foot of her bed. A man shouts at his grandchildren as though they were thieves, ordering them to leave his house. In a supermarket, a woman crouches slowly and relieves herself on the floor.
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