Cannes Lions
GRUPO GALLEGOS, Huntington Beach / ALZHEIMER'S ASSOCIATION / 2012
Awards:
Overview
Entries
Credits
Execution
We created a new medium using the "open & closed" door signs used in stores. During off hours while the business was closed, people would see the standard "Closed" sign along with an additional message to bring awareness of the Alzheimer's disease.
Outcome
We increased the visits to the website by 400% during the national Alzheimer's awareness month.
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