We wanted to emphasise Amarok's capability to keep moving on all terrains without having to have to stop and make alterations to the vehicle. Until now, Facebook albums were viewed just as stand alone still images. So it seemed appropriate to make Amarok move even in still images.

FlipBook is designed for Facebook as its sole platform.

The Facebook Flipbook has turned the Facebook platform into a new medium. The project has been featured in leading blogs like Digital Buzz Blog and gained a large number of likes and tweets. Also, the case study video has been watched more than 5,000 times within the first few days following the launch.