As thin as an advertisement, the ad functioned as a router and its technology took 4 months to develop.

The ad ran in Veja magazine, the best-selling magazine in Brazil, with approximately 1 million copies weekly.

To avoid dispersion, we selected for dispatch, an exclusive mailing highly qualified, potential buyers of pick-ups and other off-road cars.

The piece united the benefit of two powerful media : the power of a striking image of a print ad in a suitable target and interactive digital and mobile media opportunity, to provide Wi-Fi for the reader connect to the web wherever him want.

100 % of readers impacted interacted with the piece, because all ads served were activated and connected to Amarok network, obtaining the one of the highest level of recall communications from Volkswagen.

Increased by 20 % Amarok sales over the previous year.

Thousands of people have contacted SAC Volkswagen, prompting the Amarok Wi-Fi Ad. Spontaneous media in major media sites and blogs of cars and technology in Brazil . Above all, reinforced Amarok as an innovative and consolidating a new car technological gap between it and its main competitors.