Cannes Lions

Amateurs

GREY ARGENTINA, Buenos Aires / PROCTER & GAMBLE / 2017

Film
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We see people in various kitchens preparing different dishes. The kitchens are a mess and it’s clear these people don’t know how to cook. They’re burning the food, don’t know how to use the kitchen utensils, splash the walls with tomato sauce, try to put out a frying pan fire. Meanwhile, we hear a version of the hit "Rock me Amadeus" which now says "Amateurs". Finally, with the kitchen in chaos, dirty plates and a pan with burnt food, a voice off tells of the degreasing power of Magistral liquid detergent, and invites all Amateurs to learn to cook.

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