Spikes Asia

Amazon New Years Branding

SYN, Tokyo / AMAZON / 2021

Supporting Content
Supporting Content
MP3 Original Language
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Overview

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OVERVIEW

Execution

Encouraging a sense of family and diversity, we worked with a number of different vocalists of different sexes, ages, ranges and styles to create a layered ensemble of 108 vocals. This included a bi-lingual African vocalist in L.A., 2 female Japanese singers, a Japanese baritone Opera Singer and the voice of a little girl. Close harmonies, warm backing vocals and characterful voices combine in this fun and friendly campaign to give a sense of positivity and shared humanity, further upholding the animation’s characters and giving the impression of a community of Amazon boxes, welcoming in the New Year together!

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