Spikes Asia
SYN, Tokyo / AMAZON / 2021
Overview
Entries
Credits
Execution
Encouraging a sense of family and diversity, we worked with a number of different vocalists of different sexes, ages, ranges and styles to create a layered ensemble of 108 vocals. This included a bi-lingual African vocalist in L.A., 2 female Japanese singers, a Japanese baritone Opera Singer and the voice of a little girl. Close harmonies, warm backing vocals and characterful voices combine in this fun and friendly campaign to give a sense of positivity and shared humanity, further upholding the animation’s characters and giving the impression of a community of Amazon boxes, welcoming in the New Year together!
Similar Campaigns
12 items