We found run-down, dingy locations in Poland’s biggest cities and turned them into sensory torture rooms. By adding extra dirt, old food and rubbish, we made them horrible in every sense.In every sense...except smell.We sprayed Ambi-Pur in the rooms and then led blind-folded consumers into them. “Tell us where you are,” we said to them.Only after they’d told us just how wonderful their surrounding were, did we take off the blind-folds and confront them with reality.All encounters were filmed with hidden cameras and posted on YouTube, giving many more people the chance to experience the power of Ambi-Pur.The activation was supported by TV, social media and online messages, all driving consumers to a dedicated Ambi-Pur channel where they could see these transformations.

In total 2,500 people experienced the Ambi-Pur transformation for themselves.Social buzz took the experience to 241,000 more people.

YouTube views hit 840,000.

Finally, paid media extended the experience to 95% of our target audience.The message has clearly cut through, delivering a massive increase in top of mind awareness of 28%.

An even greater increase in declared purchase was also delivered - independent market data shows declared purchase is up 38%.