Cannes Lions
BBDO , New York / GE-DAKO / 2016
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Our young programmer, Owen, is on his way home when he is stopped by an acquaintance that has been lurking around waiting for him. The friend notices that Owen has “dropped something” on the ground, which is actually a copy of his resume with a $20 bill taped to it. Owen catches on that his friend is trying to get a job at GE. The friend neither admits nor denies that he’s looking for a job at GE, but then proceeds to strap a watch onto Owen’s wrist, in another attempt to win Owen over. As the friend walks away, Owen points out that he does not do the hiring for developers. We see a super explaining that GE is “The digital company. That’s also an industrial company.”
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