The film was designed to prove that going to the movies is more than an escape, it’s an opportunity to feel all the emotions on earth again. We created inspiration with a national TV ad featuring Nicole Kidman as a powerful, emotional reminder to return to the AMC Theatre. Nicole speaks to the unique experience the theatre creates for the world’s biggest stories as she watches within an AMC. Unique :60, :30 and :15 versions ran across an extensive network and cable TV buy. With high reach placements across top programming like the VMAs and the Walking Dead, the campaign made an instant splash. To create a memorable spot with cinematic beauty, filmmakers became partners. The film was directed by Oscar-nominated cinematographer Jeff Cronenweth and script collaboration by Academy Award-nominated screenwriter Billy Ray. We summarized the powerful experience with the endline: AMC Theatres: We Make Movies Better.