Cannes Lions

America The Beautiful

PUBLICIS, New York / CITIGROUP / 2021

Film
Supporting Images
Supporting Images
Supporting Images
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Execution

We wanted to use a song that had a melody that is ingrained in the public consciousness, so that when the opening is played only with the white keys, the sonic dissonance would be evident, but the song would still be slightly recognizable. Thematically, the choice of “America the Beautiful” added a second layer of meaning as it is an iconic song of patriotism being used as a rallying cry to bring ALL people of different races together in harmony.

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