Synopsis: Shows the concept of information and knowledge through the use of the laws that are most deeply 'rooted' in American culture.

Creative concept: Based on a cultural peculiarity that leads to reflect on the fact that in order to know about the US elections, you first of all have to know the USA, where SER is the best source of information for that purpose.

Objectives: To position Cadena SER as the best radio station for following the US elections 2008 because it has the best news services and the best international coverage through Unión Radio.

Target: 18-60 years.