The interesting project “Escape from Moscow”, where the main personages were famous bloggers who went to Asia and told on-line about real situations where they used AmEx cards. During their adventures the “escapers”:• Paid by AmEx card in hotels/restaurants with 20% discount or rented cars;• “Accidentally” lost cards and recovered them;• “Accidentally” lost / damaged purchases paid up by the card and were reimbursed by the insurance.

The increasing confidence in AmEx cards through an inexpensive project which became very popular and well covered by the media – radio, TV, press, including discussion on the most popular Russian blogs.• The web-site unique audience 1.000.000+ people (and 3.000.000+ visits)• AmEx mentioned in all project announcements (250.000+ Ad contacts) as an “Official partner”, including 35 spots on “Nashe radio” (1.500.000+ Ad contacts)• 2 videos with AmEx presence on ¬2-TV channel (2.000.000+ Ad contacts)