Cannes Lions

American Metamorphosis

ATLANTIC RE:THINK, New York / BOSTON CONSULTING GROUP / 2022

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Overview

Entries

Credits

OVERVIEW

Execution

The finished episode of a podcast is the culmination of many months of ideating, pre-interviewing, and polishing– in short, this represents pre-production, production, and post-production or editing. Our process begins with the broadest conversations among creative partners regarding the story selection and sentiment. Next, there is expansive casting, outreach, research and pre-interviews to help shape a skeleton structure for each episode. From there, we finalize guests, tone and episodic order. In each show, there is a cohesive theme that must be a present throughline across seemingly-disparate stories. In our production phase, individual microphones and detailed recording instructions are sent to every single guest (three per episode); and we record in-depth interviews with each. Lastly, an extensive script is written using the transcripts and audio of each recording, while the stories are narrated by our host, and scored by our engineer and composer. Each is coupled with several social assets.

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