Cannes Lions
GREY, New York / CHANGE THE REF, SURVIVORS EMPOWERED / 2022
Overview
Entries
Credits
Execution
America’s Most Haunted is a completely immersive, 360 audio experience. The advanced sound design brought this scary story to life with over 250 foley channels, spatial mixing techniques, binaural sounds, and the frequency of fear (below 19 Hz). Contrasting moments of silence and peaks of volume created jump scares and built tension, while alternating ethereal and grounded sound design made the horror story sound all too realistic.
Muffled sound effects and reverbs were expertly used in the survivor’s flashbacks; atonal distortions and abstract textures made the listener disorientated and uncomfortable. This effect was amplified through piano textures, waterphones, and a deconstructed soundtrack.
What’s more, the main character told her story unconventionally and non-linearly, allowing the listener to explore their imagination through binaural sounds. Ultimately, we created a story where listeners weren’t just haunted—they were moved to take action.