A total of four different executions were created: for romantic, action and Greek (two versions) movies. A few more executions were created to be used as ‘TV commercial break enders’, thus ensuring the most coveted spot in a commercial break.

Increased Share of Voice of total Amita Motion vs previous year by 23%. Maximised preferential placement index to 198 (scale 1-200). Achieved a total discount of 49% compared to 38% of regular spot buying. Maximised the average rating of total campaign by 50%.