Situation:Amnesty International elaborates an annual report about the reality of Human Rights in each country of the world.The problem: Indifference.If almost nobody cares about how many people suffer Human Rights violations, people will bother even less to read a report on the matter.

We created a web application (IFYOURFRIENDSWERE.COM) that predicts the Human Rights violations that your Facebook friends could suffer, based on the statistics of each country, established in Amnesty International´s Report.

We based our idea on the fact that reality hurts more when those who could suffer Human Rights violation are your own relatives and friends.We wanted to make more people aware of Human Rights violations all over the world and to take action by signing the petitions to improve the Human Rights situation in each country.

• People from 63 different countries used the application.

• More people related to the human rights situation and took action by signing different petitions and participating in Amnesty's Annual Write-a-Thlon, increasing the amount of signatures by 8%.• Users spent an average of 16 minutes on the application, comparing the statistics of their countries with the ones of other nations.

• http://www.facebook.com/aivenezuela increased its Facebook fans by 9%.• The number of people that used the application was significantly higher than the number of downloads of the annual report.

• Many shared the information on social networks.