Cannes Lions
JWT CARACAS, Caracas / AMNESTY INTERNATIONAL / 2011
Overview
Entries
Credits
Execution
AMNESTY INTERNATIONAL Venezuela took the International Human Rights Day to turn Twitter users into activists with a very simple idea: every tweet with the hashtag #DDHH lit a candle in the webpage to celebrate this day.
Outcome
26,153 candles were lit during the International Human Rights Day, the hashtag #DDHH made it to trending topics in Venezuela, and a new way of being an activist and struggling for Human Rights emerged.